
2020
Real Estate Apps
User Experience, Business & Product Strategy
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Objective
To create a virtual showroom experience for real estate agents and architects, allowing them to present properties and architectural designs in a more interactive and immersive way.
What we've done
- Developed a tablet and mobile app for real estate agents to showcase properties virtually.
- Designed an intuitive user interface for seamless navigation and interaction.
- Integrated a lead management system for capturing and tracking potential buyers.
- Built a white-label solution (iBuilding) adaptable to various real estate developers.
- Enabled remote access to virtual showrooms from shopping malls, events, and public spaces.

Creative Process
- Industry Research: Analyzed challenges in real estate sales and architectural presentations.
- Concept Development: Collaborated with architects and agents to define key functionalities.
- UI/UX Design: Focused on an intuitive interface for seamless virtual navigation.
- Development & Testing: Built and refined the app through multiple iterations.
- Deployment & Training: Rolled out the platform and provided training for agents and developers.
Results
- Increased engagement and interest from buyers through interactive property showcases.
- Improved efficiency in real estate sales, reducing reliance on physical showrooms.
- Facilitated lead generation and conversion through an integrated CRM system.
Conclusion
By merging technology with real estate sales, iBuilding revolutionized the way properties were presented, making architectural visualization more accessible and impactful.

