About
I blend creativity with data to drive digital transformation, specializing in performance marketing, AI-driven analytics, and brand strategy. With a focus on user experience, business intelligence, and emerging technologies, I craft scalable solutions that connect brands with audiences.
A brief timeline of my life
1991 – First Landing 🚼
Crash-landed on Earth and decided to stay.
2009 – 2013 🎓
Crafting Virtual Realities
Earned a Bachelor’s in Creative Multimedia (Virtual Reality) from Multimedia University, Malaysia. Explored the intersection of tech, storytelling, and immersive experiences.
2014 – 2016 📊
The Business of Innovation
Pursued an MBA in Multimedia Management at Limkokwing University, diving into the business side of digital transformation and emerging tech.
2017 – 2021 🔥
Digital Disruption
Joined dentsu Malaysia, rapidly scaling through roles—from Senior Project Manager to Head of Digital Marketing (Isobar). Led high-impact campaigns for global brands, pushing boundaries in data-driven marketing and user experience.
2021 – 2024 🚀
Building REISE
Co-founded REISE Digital, a global marketing tech agency. Spearheaded digital strategy, martech solutions, and high-performance campaigns, earning industry awards along the way.
2024 – Present 🎯
Mastering Entrepreneurship
Embarked on a new challenge: a Master’s in Entrepreneurship & Digital Transformation at Hochschule München. Exploring the future of AI, business strategy, and innovation in Europe.
13+
Years of Professional Experience
7+
Years of Academic Experience
Brands I worked with in the past:
