About

1991 – First Landing 🚼
Crash-landed on Earth and decided to stay.
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2008 – 2013 🎓
Crafting Realities
B.Sc. Creative Multimedia (Virtual Reality) | Multimedia University Malaysia
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‍Beyond 3D modeling and simulation, this era was about mastering the mechanics of immersion, media history, and the critical thinking required to build digital worlds that feel human.

2014 – 2016 📊
The Business of Innovation
MBA in Multimedia Management | Limkokwing University Malaysia

‍I realized that great tech dies without a great business model. This was my shift from "how do I build this?" to "why should this exist?" I focused on the mechanics of digital transformation, learning how to bridge the gap between creative execution and boardroom strategy.

2017 – 2021 🔥
Digital Disruption
Leadership at Dentsu Malaysia (Columbus, Lemonade, Isobar)

‍Scaled from Senior Project Manager to Head of Digital Marketing, learning to lead multi-disciplinary teams and manage global brands through the lens of data-driven empathy.
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2021 – 2024 🚀
The Leap into Ownership
Co-founder & Partner | REISE Digital

‍Architected a remote-first digital agency from the ground up, delivering high-performance martech solutions and earning industry recognition, including Gold in Mobile Marketing.Co-founded REISE Digital, a global marketing tech agency. Spearheaded digital strategy, martech solutions, and high-performance campaigns, earning industry awards along the way.

2024 – Present 🎯
Mastering The Future
M.A. Entrepreneurship & Digital Transformation | HM Munich

‍Currently researching the intersection of AI, innovation, and human-centered business strategy in Europe’s entrepreneurship hub while helping the entrepreneurship ecosystem & community via START Munich.