2021

Jr. NBA Asia

Digital Strategy, Market Expansion, Social Listening

🇲🇾🇸🇬🇹🇭🇮🇩🇻🇳

Objective

To create a strong, localized community engagement strategy for Jr. NBA Asia through social media and digital storytelling.

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What we've done

  1. Developed a hyper-localized content strategy tailored for different APAC markets.
  2. Created targeted content pillars that resonated with local youth and parents.
  3. Incorporated cultural traditions and youth ambassadors to build strong audience connections.
  4. Executed a social media strategy with engaging visuals, captions, and CTAs.

Results

  • Strengthened community engagement across APAC.
  • Enhanced brand visibility and trust among parents, coaches, and young athletes.

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Let's Collaborate

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