2022
Esperlos Cafe
Branding, Marketing, Social
🇬🇧
Objective
To develop a strong brand identity and marketing strategy for Esperlos Cafe, ensuring strong street-level presence and brand recall.
What we've done
- Designed the brand identity inspired by Persian royalty (crown logo on ‘O’).
- Created a visual branding system for cups, signage, and digital assets.
- Developed a marketing framework to attract street-level customers.
- Implemented in-store branding and packaging strategies.
Creative Process
- Brand Research: Explored cultural significance and market positioning.
- Logo & Identity Design: Crafted a simple yet meaningful logo with a royal theme.
- Marketing Strategy: Developed a consistent branding approach across touchpoints.
- Implementation: Executed branding across packaging, store signage, and promotions
Results
- Established a recognizable brand identity in Glasgow’s competitive cafe scene.
- Increased customer footfall and brand engagement.
- Strengthened brand consistency through well-executed design elements.
Conclusion
Esperlos Cafe’s branding successfully conveyed its unique identity, making it stand out among competitors and leaving a lasting impression on customers.
